NOMADLAND CAMPAIGNS DRIVES OWNERSHIP WITH CINEPHILES

After its debut in theaters and on streaming, I led the global home entertainment release strategy for Nomadland. Campaign planning included: key art optimized for digital, platform merchandising assets, copy/synopsis, product and pricing strategy, windowing analysis, go-to-market planning and partner management/approvals.

A key part of the strategy was to amplify its Academy Award wins, including Best Picture, to ensure this premium title broadened its audience and allow more people to experience its powerful story, cinematography, Frances McDormand’s Oscar-winning performance, and director Chloe Zhao’s historic win as first Asian female director to win for Directing.

Results: Surpassed global margin forecasts by 25%