TIM BURTON FANS EXPRESS THEIR CREATIVITY WITH #STAYPECULIAR

Teen fangirls were encouraged to share their creativity and passion for the movie through the #StayPeculiar campaign. Tim Burton’s bold, colorful, and richly detailed aesthetic served as inspiration for beauty, fashion, and holiday style across digital, promotional, and event touchpoints.

Collectible giftset with custom #StayPeculiar bracelet | Holiday themed social campaign: videos, tutorials, influencers, and filters | TCBY “Peculiar Pairings” frozen yogurt themed flavors | Mall activation timed with Kylie lip kit drop